Goodworld's founder

Goodworld was established by Elaine Begley in 2006. Elaine has more than 14 years communications experience, gained from a range of leading PR agencies such as Burson-Marsteller, Weber Shandwick as well as former Sun Editor, Stuart Higgins. Within these companies Elaine managed a large portfolio of clients gaining experience in a range of sectors.

Time spent teaching English in Nepal and traveling in developing countries inspired Elaine to help make a difference. Witnessing and experiencing the devastating 2004 Tsunami took away any fear about pursuing this goal.

Elaine’s previous work ranged from developing positioning statements around obesity to generating media coverage via celebrity roadshows.

Goodworld currently utilises a network of associates as projects require which allows the solution to be tailor-made to the brief. 

"Elaine knows how to bridge the gap between company or brand values and news values"

David Brain
CEO Edelman

"Elaine simplifies issues and knows how to connect with the public"

Julie Hewstone
PR Manager Walkers Crisps

"Elaine knows what makes a story and how to deliver it to journalists"

Paul Crosbie
Former Consumer Affairs Editor The Sun