We recently listened to some journalists from the Observer business desk talk about their day to day lives and agenda.  Here’s a summary of the best of their revelations;

• Sunday’s see their job as setting the agenda for the week ahead rather than reviewing what has happened
• The circulation of Sunday’s is less damaged than their daily relatives
• A typical Observer story has a political slant and the environment is a popular topic
• They like credible, timely spokespeople to comment on stories.  It is however difficult for small companies to be considered unless the subject matter is very specialist
• They are most interested in brands people have heard of
• Look ahead at what’s coming up and see if you can provide a comment, case study or add value in some way